Rebrand for a Better Fit

Anchorage RunFest logo design

client:  Anchorage RunFest
project: logo design

The Anchorage Running Club's Big Wild Life Runs decided in early 2015 that it wanted to rebrand with a name and logo which better suited what the event had become: a weekend festival of running and running-related events held in Anchorage, Alaska. The resulting logo maintains an essence of the the earlier "wild" while also tying in its geographical location. The runner's placement harkens a bit to the runner in the Anchorage Running Club logo and the fact that runners in these events pass through multiple tunnels on the various race courses.

Some of the businesses I've worked with are:

  • AIGA Alaska
  • Alaska Native Tribal Health Consortium
  • Alaska Gold Nugget Triathlon
  • Alaska Masters
  • Alaska Run For Women
  • Alaska Underwater Adventures
  • Alaska USA Federal Credit Union
  • Anchorage RunFest
  • Aqua Tech Prep (ATP)
  • Bluff House
  • Center for Ocean Science Education Excellence
  • Dan E. Dickinson, CPA
  • Denali Dreams
  • Evalulogic
  • John Frost, MD
  • Hawaiian Warfare
  • Howling Raven Kennels
  • Imaging Associates of Providence
  • Johnna Kohl, MD
  • Multisport Training of Alaska
  • Municipality of Anchorage
  • Natural Health Center, LLC
  • Nordic Skiing Association of Anchorage
  • Northern Lights Swim Club
  • Northwest Strategies
  • Planned Parenthood of Alaska
  • RED Design Ltd.
  • Ride For Life Alaska
  • SWAM - Swimming With Alaska Masters
  • Santa's Vagabond Travel
  • Special Education Service Agency
  • Tidewater Taxi
  • University of Alaska Foundation
  • Vered Publishing and Design House
  • Linda Weatherwax
  • West International Group